1、關鍵詞選擇

1. Keyword selection

選擇好關鍵詞，是做好快手SEO重要的一點!我們選的這個關鍵詞盡量要是用戶搜索需求的詞，同時還要有搜索量。

Choosing good keywords is an important part of Kwai SEO! We try to select the keyword that meets the user's search needs, while also ensuring a high search volume.

比如我要分享SEO學習這個視頻，可以先用快手指數(shù)看下這個詞流量，如果快手指數(shù)沒有，可以用百度指數(shù)看下，只要有就可以用。

For example, if I want to share the video of SEO learning, I can first use the Kwai index to see the word flow. If there is no Kwai index, I can use Baidu index to see it, as long as there is one.

再然后用這個關鍵詞去看快手上的下拉詞，那么我就找到了關鍵詞和短視頻拍攝主題了是不是?這樣的關鍵詞跟內(nèi)容一定是相關的!

Then use this keyword to look at the drop-down word recommendation on Kwai, then I will find the keyword and short video shooting theme, right? Such keywords must be related to the content!

2、短視頻標題及封面優(yōu)化

2. Short video title and cover optimization

快手短視頻那個標題很重要，標題里一定要包含關鍵詞，比如你的標題是“幾個SEO學習網(wǎng)站”，就包含SEO學習這個關鍵詞。

The title of the Kwai short video is very important. The title must contain keywords. For example, if your title is "Recommend several SEO learning websites", it contains the keyword SEO learning.

封面優(yōu)化也很重要，很多人默認就是視頻個，不對的，視頻封面一定要與你分享主題關鍵詞相關，盡量優(yōu)化好一點。

Cover optimization is also very important. Many people assume that it is the first one in the video. If not, the video cover must be related to the theme keywords you share, and try to optimize it as much as possible.

3、短視頻說明描述優(yōu)化

3. Short video description optimization

短視頻說明描述優(yōu)化，這里是指你要總結你短視頻主要內(nèi)容，這樣方便快手盡快抓取主要內(nèi)容。如果你的說明描述優(yōu)化里也包含了關鍵詞的長尾關鍵詞，比如“SEO博客這個SEO學習網(wǎng)站”，那么也會有助于排名哈。

Short video description optimization means that you should summarize the main content of your short video, so that it is convenient for Kwai capture of the main content as soon as possible. If your description optimization also includes long tail keywords of keywords, such as "SEO blog, this SEO learning website," it will also help with ranking.

4、短視頻標簽標注

4. Short video label annotation

短視頻標簽標注，這個很簡單，就是你在發(fā)布視頻的時候選的標簽也盡量與你想要優(yōu)化的關鍵詞相關，這樣不僅增加你的關鍵詞命中率，而且還可增加了關鍵詞的密度(注意不要過度)，有助于排名哈。

Short video tag annotation is very simple, which means that when you post a video, the tags you choose should also be as relevant as possible to the keywords you want to optimize. This not only increases your keyword hit rate, but also increases the density of keywords (be careful not to overdo it), which helps with ranking.

5、短視頻用戶數(shù)據(jù)優(yōu)化

5. Short video user data optimization

這個只要做過推廣的人，都懂我說的是什么意思。正如上面快手SEO基本搜索規(guī)則第四點用戶行為及數(shù)據(jù)那里有說。

Anyone who has done promotion knows what I mean. As stated in the fourth point of the basic search rules of Kwai SEO, user behavior and data.

再簡單說一下，比如搜索點擊，評論互動，點贊，分享這些都是可以來操作的，一種是用技術，一種是直接投放快手粉條也可以做這些數(shù)據(jù)

To put it simply, for example, search and click, comment interaction, like, and sharing can be operated. One is to use technology, and the other is to directly launch Kwai noodles