在算法的迷宮里，人設(shè)就是賬號(hào)的導(dǎo)航儀。它不是精心設(shè)計(jì)的劇本，而是讓賬號(hào)像真實(shí)的人一樣呼吸、成長(zhǎng)、互動(dòng)。當(dāng)用戶刷到視頻時(shí)，看到的不是廣告，而是一個(gè)有血有肉的故事主角。

　　In the maze of algorithm recommendations, the persona is the navigator of the account. It is not a carefully designed script, but rather a way for the account to breathe, grow, and interact like a real person. When users come across a video, what they see is not an advertisement, but a flesh and blood story protagonist.

　　找到你的「人設(shè)基因鏈」

　　Find your 'persona gene chain'

　　每個(gè)企業(yè)都藏著未被發(fā)現(xiàn)的DNA。制造業(yè)企業(yè)可以解鎖「技術(shù)極客」基因，用顯微鏡頭拆解產(chǎn)品黑科技；教育機(jī)構(gòu)能「知識(shí)擺渡人」屬性，把公式定理變成探險(xiǎn)地圖；餐飲品牌則可釋放「味覺魔法師」?jié)撃?，讓食材碰撞的聲響成為聽覺盛宴。關(guān)鍵要找到企業(yè)基因與用戶興趣的交叉點(diǎn)，就像把術(shù)語翻譯成用戶聽得懂的語言。

　　Every enterprise hides undiscovered DNA. Manufacturing companies can unlock the "tech geek" gene and use microscopic lenses to dismantle product black technology; Educational institutions can activate the 'knowledge ferryman' attribute and turn formulas and theorems into exploration maps; Catering brands can unleash the potential of a "taste wizard" and turn the sound of food colliding into an auditory feast. The key is to find the intersection between corporate genes and user interests, just like translating professional terminology into language that users can understand.

　　打造「記憶點(diǎn)矩陣」

　　Creating a 'Memory Point Matrix'

　　人設(shè)需要像品牌LOGO一樣可識(shí)別。視覺上，可以設(shè)計(jì)「三件套符號(hào)」：標(biāo)志性穿搭（如實(shí)驗(yàn)室白大褂）、固定道具（如工程師的游標(biāo)卡尺）、專屬動(dòng)作（如開場(chǎng)敲擊黑板）。聽覺上，創(chuàng)造「聲音印記」：可以是特色方言、固定開場(chǎng)白，甚獨(dú)特的BGM剪輯節(jié)奏。這些元素要像拼圖般組合，讓用戶看到任何一塊都能聯(lián)想到賬號(hào)。

　　The persona needs to be recognizable like the brand logo. Visually, a "three piece set of symbols" can be designed: iconic outfits (such as lab coats), fixed props (such as engineers' vernier calipers), and exclusive actions (such as tapping the blackboard at the beginning). Auditively, create a 'sound imprint': it can be a distinctive dialect, a fixed opening statement, or even a unique BGM editing rhythm. These elements should be combined like a puzzle, so that users can associate any piece with their account.

　　構(gòu)建「情感共鳴艙」

　　Building an 'Emotional Resonance Cabin'

　　好的人設(shè)不是單向輸出，而是雙向?qū)υ??？梢栽O(shè)計(jì)「人設(shè)日記體」：主賬號(hào)發(fā)布「技術(shù)總監(jiān)的日?！?，子賬號(hào)用「實(shí)習(xí)生視角」補(bǔ)充幕后花絮；發(fā)起「人設(shè)問答挑戰(zhàn)」，讓用戶決定下期視頻主題；甚策劃「人設(shè)翻車現(xiàn)場(chǎng)」，用自嘲式幽默拉近距離。關(guān)鍵要營(yíng)造「陪伴感」，讓用戶覺得賬號(hào)是真實(shí)存在的朋友。

　　A good persona is not one-way output, but two-way dialogue. You can design a "persona diary style": the main account posts "The Daily Life of the Technical Director", and the sub accounts supplement behind the scenes footage with "Intern Perspective"; Initiate a 'Character Q&A Challenge' to allow users to decide on the theme for the next video; Even planning a 'human designed crash scene' to bring people closer with self deprecating humor. The key is to create a sense of companionship, making users feel that their account is a real friend.

　　設(shè)置「成長(zhǎng)進(jìn)度條」

　　Set up a 'growth progress bar'

　　人設(shè)需要像養(yǎng)成游戲般持續(xù)進(jìn)化?？梢砸?guī)劃「季度人設(shè)副本」：季度打造形象，第二季度解鎖生活面，第三季度嘗試跨界合作。在內(nèi)容設(shè)計(jì)上，采用「721法則」：70%內(nèi)容夯實(shí)定位，20%行業(yè)熱點(diǎn)保持新鮮，10%實(shí)驗(yàn)性內(nèi)容探索邊界。記?。喝嗽O(shè)不是凝固的雕像，而是會(huì)呼吸的生命體。

　　The character design needs to evolve continuously like a nurturing game. You can plan a 'quarterly persona replica': create a professional image in the first quarter, unlock the lifestyle in the second quarter, and try cross-border cooperation in the third quarter. In terms of content design, the "721 rule" is adopted: 70% of professional content is firmly positioned, 20% of industry hotspots are kept fresh, and 10% of experimental content explores boundaries. Remember: a persona is not a frozen statue, but a breathing organism.

　　打造短視頻人設(shè)的本質(zhì)是構(gòu)建數(shù)字人格。它不需要無缺，而是要有辨識(shí)度；不必迎合所有人，而是吸引同頻者。當(dāng)賬號(hào)能持續(xù)輸出有溫度、有態(tài)度、有互動(dòng)的內(nèi)容，用戶自然會(huì)記住這個(gè)「虛擬朋友」。運(yùn)營(yíng)者的智慧，在于找到企業(yè)特質(zhì)與用戶需求的公約數(shù)，讓賬號(hào)在算法海洋里活成獨(dú)特的燈塔。

　　The essence of creating a short video persona is to build a digital personality. It doesn't need to be perfect, it needs to have recognition; Don't cater to everyone, attract like-minded individuals. When an account can continuously output content with warmth, attitude, and interaction, users will naturally remember this' virtual friend '. The wisdom of operators lies in finding the greatest common divisor between the characteristics of the enterprise and the needs of users, allowing the account to live as a unique beacon in the ocean of algorithms.

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