在濟(jì)南做網(wǎng)絡(luò)推廣，關(guān)鍵詞選對(duì)了，網(wǎng)站流量和客戶(hù)咨詢(xún)量才能蹭蹭往上漲。但關(guān)鍵詞不是隨便拍腦袋想出來(lái)的，得結(jié)合行業(yè)特點(diǎn)、用戶(hù)習(xí)慣和競(jìng)爭(zhēng)情況來(lái)挑。今天咱們就聊聊，濟(jì)南的網(wǎng)站推廣該怎么選關(guān)鍵詞。

　　When doing online promotion in Jinan, choosing the right keywords can lead to a rapid increase in website traffic and customer inquiries. But keywords are not just randomly brainstormed, they need to be selected based on industry characteristics, user habits, and competitive situations. Today we will talk about how to choose keywords for website promotion in Jinan.

　　，得搞清楚用戶(hù)會(huì)搜什么詞。比如你是做濟(jì)南裝修的，用戶(hù)可能直接搜“濟(jì)南裝修公司”，也可能搜“濟(jì)南小戶(hù)型裝修”，或者更口語(yǔ)化的“濟(jì)南靠譜裝修隊(duì)”。這時(shí)候，得把自己當(dāng)成用戶(hù)，想想他們遇到問(wèn)題時(shí)會(huì)怎么提問(wèn)。還可以問(wèn)問(wèn)身邊的朋友，或者用一些關(guān)鍵詞工具，看看哪些詞搜索量大，競(jìng)爭(zhēng)又不太激烈。

　　Firstly, it is necessary to understand what words users will search for. For example, if you are doing decoration in Jinan, users may directly search for "Jinan decoration company", "How much does it cost to decorate a small apartment in Jinan", or more colloquially, "Jinan reliable decoration team". At this point, you have to consider yourself as a user and think about how they would ask questions when they encounter problems. You can also ask your friends around you or use some keyword tools to see which words have high search volume and less intense competition.

　　其次，關(guān)鍵詞要分層次。核心詞是行業(yè)大詞，比如“濟(jì)南裝修”，這類(lèi)詞流量大，但競(jìng)爭(zhēng)也激烈，新網(wǎng)站很難排到前面。長(zhǎng)尾詞雖然流量小，但更精準(zhǔn)，比如“濟(jì)南歷下區(qū)二手房裝修”，搜這種詞的用戶(hù)需求明確，轉(zhuǎn)化率更高。所以，選關(guān)鍵詞得核心詞和長(zhǎng)尾詞搭配著來(lái)，既保證流量，又提高轉(zhuǎn)化。

　　Secondly, keywords should be hierarchical. The core keywords are industry buzzwords, such as' Jinan decoration ', which have high traffic but fierce competition, making it difficult for new websites to rank at the top. Although long tail keywords have low traffic, they are more precise, such as "second-hand house decoration in Lixia District, Jinan". Users searching for these keywords have clear needs and higher conversion rates. So, when choosing keywords, it is important to combine core words with long tail words to ensure traffic and increase conversion rates.

　　再來(lái)說(shuō)說(shuō)地域詞的重要性。濟(jì)南本地企業(yè)做推廣，一定要帶上“濟(jì)南”這個(gè)地域詞。比如“濟(jì)南鮮花速遞”就比“鮮花速遞”精準(zhǔn)，因?yàn)橛脩?hù)可能只想找本地的服務(wù)，外地的店再好也用不上。另外，濟(jì)南下轄的區(qū)縣，比如歷下、市中、槐蔭，也可以作為關(guān)鍵詞，覆蓋更細(xì)分的區(qū)域。

　　Let's talk about the importance of regional words again. Local enterprises in Jinan must use the regional term 'Jinan' when promoting their products. For example, "Jinan Flower Express" is more accurate than "Flower Express" because users may only want to find local services and may not need out of town stores, no matter how good they are. In addition, districts and counties under the jurisdiction of Jinan, such as Lixia, Shizhong, and Huaiyin, can also be used as keywords to cover more segmented areas.

　　還有，關(guān)鍵詞得和網(wǎng)站內(nèi)容匹配。比如你選了個(gè)“濟(jì)南旅游攻略”，但網(wǎng)站里全是賣(mài)特產(chǎn)的，用戶(hù)點(diǎn)進(jìn)來(lái)發(fā)現(xiàn)不對(duì)路，馬上就會(huì)走，這樣反而拉低網(wǎng)站質(zhì)量。所以，關(guān)鍵詞要和頁(yè)面內(nèi)容高度相關(guān)，標(biāo)題、描述、正文里都得自然地出現(xiàn)這些詞，別硬堆。

　　Also, the keywords must match the website content. For example, if you choose "Jinan Travel Guide", but the website is full of selling specialty products, users will click in and immediately leave if they find the wrong way, which will actually lower the quality of the website. So, keywords should be highly relevant to the content of the page, and they should naturally appear in the title, description, and body text, rather than piling them up.

　　另外，得分析競(jìng)爭(zhēng)對(duì)手?？纯赐卸荚谟媚男┰~，尤其是那些排名靠前的網(wǎng)站。如果他們用的詞你也能做，就跟著用；如果他們忽略了一些好詞，你趕緊撿漏。但別直接照搬，得結(jié)合自己的優(yōu)勢(shì)，比如、服務(wù)、案例，差異化選詞。

　　Additionally, it is necessary to analyze competitors. Look at what words peers are using, especially those websites that rank high. If you can use the words they use, just follow along; If they overlook some good words, you should quickly pick them up. But don't just copy directly, you need to combine your own advantages, such as price, service, case studies, and differentiated word selection.

　　，關(guān)鍵詞選好了還得定期調(diào)整。搜索引擎的算法在變，用戶(hù)的搜索習(xí)慣也在變。比如疫情期間，大家可能更關(guān)注“濟(jì)南無(wú)接觸配送”，但過(guò)了這段時(shí)間，需求又變了。所以，得用數(shù)據(jù)說(shuō)話，定期用站長(zhǎng)工具查查關(guān)鍵詞的排名和流量，該換的換，該加的加。

　　Finally, once the keywords are selected, they need to be adjusted regularly. The algorithms of search engines are changing, and users' search habits are also changing. For example, during the epidemic, people may be more concerned about "contactless delivery in Jinan", but after this period, demand has changed again. So, we need to speak with data, regularly use webmaster tools to check the ranking and traffic of keywords, change what needs to be changed, and add what needs to be added.

　　總之，濟(jì)南網(wǎng)絡(luò)推廣選關(guān)鍵詞，就像在泉城廣場(chǎng)找路，得先確定目的地（用戶(hù)需求），再選主干道（核心詞）和小巷子（長(zhǎng)尾詞），還要注意別跑偏（內(nèi)容匹配），根據(jù)路況（競(jìng)爭(zhēng)和數(shù)據(jù)）隨時(shí)調(diào)整路線。這樣，網(wǎng)站才能穩(wěn)穩(wěn)地吸引到目標(biāo)客戶(hù)。

　　In short, choosing keywords for online promotion in Jinan is like finding a way in Quancheng Square. You need to first determine the destination (user needs), then choose the main road (core keywords) and alleys (long tail keywords), and be careful not to deviate (content matching). Finally, adjust the route according to the road conditions (competition and data) at any time. In this way, the website can steadily attract target customers.

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